Media monitoring is a process of identification, collection, and analysis of the information based on specific keywords or topics. The results of the monitoring are kept and archived, and help public relations specialists to determine followings:

• Portrayed image of the organization or person in the public;
• Effectiveness of the implemented projects and advertisements;
• Risk signals in the operational environment;
• Results of the crisis communication;
• Dissemination level of the released information and/or conveyed messages;
• Identification and reach of the target audience.

Continuous development of the world we live in results in diversification and increase of information sources as well. Besides classic sources like newspaper and TV, social media became one of the most important targets of the media monitoring. Such rapid growth of information volumes leads to reduced effectiveness of the monitoring process handled by individuals. According to the statistics, despite strenuous efforts, individuals usually miss approximately 50 percent of the information looked for. Therefore, automatized media monitoring systems became a must for carrying out effective and reliable media monitoring.

Media Consulting and Services offers professional and high-quality solutions for this task. Subscribing to our media monitoring service you will get exceptional advantages like:

• Exclusive smart cabinet;
• 7/24 updated news feed;
• Optimization of the format and graphic of the news delivery to the purposes and preferences of the customer;
• Filtration of recurring and invalid information;
• Classification of collected information into various categories based on keywords and topics;
• Monitoring of all media sources, including social media platforms;
• Collection, management, export (to pdf, doc, and excel files), and analysis of the information;
• Search functionality, including retrospective searches;
• Delivery of important news with 10, 20, 30 minutes intervals via mobile applications during crises or other emergencies; etc;
• We deliver information on selected topics instantly via Telegram 24/7.

We monitor nearly 700 news portals, 13 television channels, 14 radio stations, and social networks—including Facebook, Instagram, YouTube, X (formerly Twitter), LinkedIn, and TikTok—using the application of Artificial Intelligence (AI). The statistics from previous years confirm that the global volume of information grows by an average of 20 percent each year. Naturally, monitoring resources at this scale and managing information accurately require professional support. We are proud to say that the equipment and software we possess, our professional team, and our years of experience enable us to deliver information to our clients in an operational 24/7 mode, focusing on the required topics and key terms.